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NitroPack Page Speed Wins

The average page load time is 2.5 seconds on desktop and a whopping 8.6 seconds on mobile. With the optimal load time being 0 to 4 seconds to capture user conversions, there is certainly some work to be done by many (if not most) e-commerce sites.

You can take the piecemeal approach to website speed optimization. That is, working to optimize one issue (e.g., too large images, time blocking JavaScript, etc.) at a time. However, this approach is costly in terms of time, money, and revenue loss.

So what’s the alternative?

The NitroPack WordPress plugin!

In this post, I’ll outline what NitroPack is and how it works. I’ll then share why my digital marketing agency, NP Digital, uses it and recommends it to our clients. This will include a look at two client case studies to show you just how powerful NitroPack implementation can be. Finally, I’ll show you the steps you need to take to add NitroPack to your WordPress site.

Let’s dive in!

Essential Insights on NitroPack and its Impact
NitroPack is a cloud-based web optimization plugin designed for platforms such as WordPress, Magento, and Opencart.
NP Digital prefers NitroPack due to its all-in-one, easy-to-use nature and compatibility with major platforms (WordPress, WooCommerce, Magento).
By using NitroPack, NP Digital experienced significant page speed improvements for multiple clients, helping Core Web Vitals scores.:
Client A (Specialty Cabinetry Retailer):

NitroPack implementation led to drastic improvements in web core vitals, such as LCP and CLS, within three months.
Continued improvements were observed even post-initial implementation.
Client B (Advertising Platform):

NitroPack implementation resulted in a significant increase in the quality and quantity of “good” mobile URLs.
Improvement in mobile user experience is crucial, given the significant percentage (31.13%) of total web visits on mobile.
There are other page speed optimization plugins for WordPress, such as WP Rocket and WP-Optimize.

NitroPack is favored over other options based on its features, user reviews, and overall effectiveness.
NitroPack is a cloud-based web optimization plugin available for platforms like WordPress, Magento, and Opencart. The goal of NitroPack is to optimize websites to decrease page loading time and improve customer experience. As a result, the optimizations also tend to improve a site’s Core Web Vitals scores.

How does NitroPack work?

NitroPack does much of the same as a human web optimization specialist. However, it does it in a matter of seconds and it maintains the optimizations as long as the plugin remains active.

Here are just a few of the optimizations made by NitroPack:

Caching. Web caching ensures that commonly accessed content is stored locally and delivered more quickly to the end user.
Built-in CDN. Where do your cached resources reside? In most cases, within a third-party content delivery network (CDN). However, NitroPack has a built-in CDN which means you don’t have to pay for, or configure, a third-party connection.

Image Optimization. Image optimization decreases the size of images, either through actual resizing or size compression. This decreases load times for faster delivery.

Resource Loading and JavaScript Execution (Defer JS Loading). By deferring the loading of resources until they are needed (i.e., user interaction is detected), NitroPack reduces web page loading times.

Critical CSS. When you defer non-critical resources, you also ensure that critical resources (i.e., above-the-fold content) load first. NitroPack ensures critical CSS is loaded in line with the page’s head tag so it loads quickly and improves performance.
Lazy Loading. Why use up bandwidth on images, videos, and iFrames that are currently out of view? With lazy loading, you’ll prioritize content for a streamlined user experience.

Code Optimization. Using both combining (to reduce redundant code) and minification (to reduce code’s overall size), NitroPack ensures your code still functions as it should but in a more efficient manner.All of the above features, and more, combine to quickly optimize your website and improve page speed.

Why NP Digital Uses NitroPack for Page Speed
There are many page speed optimization plugins available for WordPress, so why does NP Digital use the NitroPack plugin?

NitroPack is an all-in-one, easy-to-use page speed and site optimization plugin. It works with major platforms (e.g., WordPress, WooCommerce, Magento) and it’s easy to install and implement even if you have zero coding knowledge.

Its extensive list of compatibilities also makes it easy to implement for the majority of our clients.

NP Digital’s Results for Clients With NitroPack
Using NitroPack across multiple clients, the NPD SEO team have been able to drive significant page speed results for WordPress native websites specifically surrounding the core web vitals. Once the NitroPack WP plugin was installed, NPD monitored various client performances to see significant increases.

Client A
Our first client, a specialty cabinetry retailer, came to us with a problem. They were noticing large traffic dips.

By analyzing a few of the product pages using PageSpeed Insights, there was a noticeable page speed issue, as well as struggles from a core web vital perspective:
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