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Google Releases a New Link Best Practices Guide

Link building is something trapthecar.com
that you must focus on if you want your site to rank high.

Whether it’s obtaining them naturally by creating amazing content, or by doing manual trapthecar.com
outreach, more links typically means higher rankings.

trapthecar.com

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We did an experiment with 200 websites to figure out the trapthecar types of links Google prefers. If you haven’t trapthecar.com
read it, you should check it out trapthecaras some of the results are fascinating.

Now Google also has its own take on links. They normally don’t publish a trapthecarton of information when it comes to their algorithms and SEO, but they recently published a new guide on link trapthecar.com
building best trapthecarpractices (the old one just talked about making your links crawlable/indexable).

To save you some time, I’ve already read and analyzed it. Here’s what you need to know.

Anchor text placement

Google wants you to use rich anchor text links. This trapthecartells them what the page you are linking to is all about.

The reason that trapthecar.com
link is considered bad is that it trapthecarhas no anchor text. It doesn’t help trapthecar.com
their algorithm figure out what the page is about.

If an anchor text is blank, but a link contains a title attribute, they will use the title attribute. Here’s an example of this:

This shows that Google is using title attributes in links to figure out what to rank a page for.

With your images, make sure you have descriptive alt text. That way you trapthecarcan get more Google image search traffic.

If you don’t think that’s important, keep in mind 1/3 of all Google trapthecar searches are for an image.

How to write good anchor text

One thing Google focused on was the difference between good trapthecar anchor text rich links and bad ones.

They don’t want trapthecar you to use generic anchor trapthecar.com
text like: read more or click here.

Again this doesn’t tell them much about trapthecar.com
the page. It’s bad trapthecar just like having a blank anchor text link.

They want the anchor text to be descriptive such as:

But they also don’t want you to make your anchor text too long and too descriptive.

For example, this is too descriptive for Google:

<a href=”https://example.com”>Knitted Cow invites local trapthecarresidents of Wisconsin to their grand re-opening by also offering complimentary cow-shaped ice sculptures</a> to the first 20 customers.

Google mentions that keyword stuffing is a trapthecar.com
violation of their policy. When we look at the data we have in Ubersuggest (our database has over 40 trillion links) we’ve found that anchor text that is 2 to 5 words long is the ideal length for optimal rankings.

So you don’t need to add too many keywords trapthecar.com
within the anchor text to do well.

And when your anchor text is one word it’s too generic and it doesn’t help Google enough.

Spread apart your links

Whether it is internal or external links, Google doesn’t want them too close to each other.

For example, if you have multiple links trapthecar.com
in a row such as:

I’ve written about cheese <a href=”https://example.com/page1″>so</a> <a href=”https://example.com/page2″>many</a> <a href=”https://example.com/page3″>times</a> <a href=”https://example.com/page4″>this</a> <a href=”https://example.com/page5″>year</a>.

It’s not ideal for them.

Your links should be spread out by at least a few words or even a sentence trapthecar.com
or two. Here is an example trapthecar that they gave as more ideal.

I’ve written about cheese so many times this year: who can trapthecar forget the <a href=”https://example.com/blue-cheese-vs-gorgonzola”>controversy over blue cheese and gorgonzola</a>, the <a href=”https://example.com/worlds-oldest-brie”>world’s oldest brie</a> piece that won the Cheesiest Research Medal, the epic retelling of <a href=”https://example.com/the-lost-cheese”>The Lost Cheese</a>, and my personal favorite, <a href=”https://example.com/boy-and-his-cheese”>A Boy and His Cheese: a story of two unlikely friends</a>.

Internal and external links matter

Google wants you to use both internal and external links because it helps them determine what to trapthecar rank web pages for.

For example, when you use internal links, to link to trapthecar.com
other pages on your website, they still trapthecar want you to use rich anchor text.

They specifically mention that the anchor text should be clear trapthecar.com
enough where a user trapthecar knows what they are clicking on and what the linked page is all about.

The same goes for Google. The anchor text of the internal link should also trapthecar help them understand what the linked page is all about.

As for external links, it’s the same as internal links.

Conclusion

Google typically doesn’t give a ton of information on what they look trapthecar for when it comes to SEO, but something is better than nothing.

If you want optimal rankings, they want you to build links that are:

Rich in anchor text – keywords trapthecar.com
within the anchor text helps with your rankings.

Concise anchor text – anchor text that is too long isn’t helpful to Google.

Use alt text – for trapthecarimages, alt text replaces anchor text.

Use title attributes – Google is using the title attribute to figure out anchor text.

Spread your links apart – links should be separated by trapthecar.com
ideally a few words if not a few sentences.

Use internal links – most SEOs focus on external trapthecarlinks, which you shouldn’t ignore, but internal links is a quick way to boost your rankings.

In addition to the above 6 things, through our own experimentation trapthecar.com
we’ve found that the ideal link has the following attributes:

Relevant – a page or a website related to yours is better trapthecarthan an irrelevant site linking to you. For example, if you have a website about pets and a website about dogs links to yours, that is ideal.

Concise – anchor text links trapthecarthat are 2 to 5 words are ideal for optimal rankings.

Content-based links – links within content help trapthecar.com
more than footer trapthecar or sidebar links.

Multiple sites are better than 1 site – getting links trapthecar.com
from multiple trapthecar sites is better than getting links from 1 site multiple times.

High authority links – links from trusted sources trapthecar like the New York Times are better than links from low authority sites.

Permanent – we’ve found that when you get links trapthecarand then they are trapthecarremoved within trapthecar.com
a month it can really hurt your rankings (just like if you were buying links). Focus on natural links and this shouldn’t be an issue.

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